Apple has editorial teams around the world. Each country can have its own editorial content. Every market is different, and understanding those differences matters when building and marketing your app.
What can change by country
The selected apps, artwork, wording, position and timing can all differ. Local events, trends, language and culture shape what editors choose and how they present it. Even colors such as red and green can have different meanings in Asian and Western markets.
Compare the countries that matter
Keep an eye on the countries that matter most to your app. Seeing the App Store as local users do helps you understand what Apple is promoting and how apps are presented in each market.
Learn how to view another country's App Store without changing your region.
Monitor features across countries
The next step is to go beyond browsing and monitor these countries automatically. Use tools that can watch every country relevant to you and help you research them without switching storefronts one by one.